7 Principles of Effective Logo Design

When you hear logo, you think of Apple or FedEx. This is why..

1 SIMPLE  

  • Not too many elements
  • Less is more

2 MEMORABLE

 

  • Make an impression on people’s minds
  • Easy to recall when seen again

3 TIMELESS

 

  • Stay away from trends or fads that will come and go
  • Use elements that are recognizable to all generations

4 VERSATILE

 

  • Can be used at 1” on a pin or at 100’ on a billboard
  • Works in 1 color as well as full color or reversed out

5 APPROPRIATE

 

  • Relates to your service or product
  • Is it fitting for your intended audience

6 DISTINCTIVE

 

  • Unique and original
  • Stand out from other logos in the same market

7 CONCEPTUAL

 

  • Contain elements that are cleverly incorporated
  • Discovery of these elements