Festina lente or Σπεῦδε βραδέως is a classical adage meaning "make haste slowly". It has been used as the motto of many people such as the Emperors Augustus and Vespasian.

Erasmus praised the adage in his great work, Adagia, and used it especially to compliment his printer — “Aldus, making haste slowly, has acquired as much gold as he has reputation, and richly deserves both.” Aldus used the corresponding symbol of the dolphin and anchor, long associated with the adage, as his printer’s mark. He showed Erasmus a Roman silver coin, struck during the reign of Vespasian, which bore this symbol on the reverse side.

The meaning of the phrase is that activities should be performed with a proper balance of urgency and diligence. If tasks are rushed too quickly then mistakes are made and good long-term results are not achieved. Work is best done in a state of flow in which one is fully engaged by the task and there is no sense of time passing.

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