Nick Maschinski · Chicago

Principal UX Designer & AI Architect

I design the systems that let autonomous agents and human experts collaborate at global scale. Currently leading design for agentic orchestration work streams at Amazon — reducing organizational complexity and business risk through systemic design governance.

Operating principles

Tenet A · Intent over Pixels.: My role is to design the intent of the system. The interface is a byproduct.
Tenet B · The Speed of Trust.: AI moves fast. Trust moves slow. I design the bridges between them.
Tenet C · Vibe-Coding Velocity.: Agentic IDEs collapse hypothesis-to-alpha by 80%. Taste is the new bottleneck.

Lab

Augr — High-fidelity TCG data rectification

A deterministic computer-vision pipeline that turns raw ADF scans into canonical digital twins of physical Magic: The Gathering cards. Python · OpenCV · Claude Code. Architecting sub-pixel precision for high-velocity TCG marketplaces.

Archive · 20 years in design

Amazon · Principal UX Designer · AI Architect · 2016 — present
TextNinja · Lead Designer · 2014 — 2019 · Behavioral incentive platforms
gravitytank · Interaction Design Lead · 2013 — 2016 · Gates Foundation · USDA
Braintree · UX & Brand Strategy · Foundational systems thinking
s2 Financial · Designer · Fintech operator tools

Externally validated

Gates Foundation — design award, 2015
USDA — interaction recognition, 2016